Where the sales dollar goes.
A cost-control textbook calls food and labor the two largest expenses in most foodservice operations[1]. Before the pandemic, the National Restaurant Association reports, each took about 33 cents of a typical independent restaurant's sales dollar[2]. In the association's figures for 2024, the median food and non-alcohol beverage cost was 32.0% of sales at full-service restaurants and 32.4% at limited-service ones[3]. Median salaries, wages and benefits were 36.5% of sales at full-service and 31.7% at limited-service, up from about 33% and 28% in the association's 2010, 2013 and 2016 reports[4].
The association puts median pre-tax income for full-service restaurants at 2.8% of sales in 2024[5]. In the same data, the median labor cost was 34.2% of sales for full-service operators that made a profit and 42.9% for those that did not[6]. On a 2.8% pre-tax margin, one point of food or labor cost is more than a third of pre-tax income.
The USDA reports that food-away-from-home prices, which include restaurant meals, rose 4.1% in 2024 and 3.8% in 2025, above their historical average of 3.5% a year[7]. The Bureau of Labor Statistics puts average hourly earnings at US food services and drinking places at $22.17 in August 2026 (preliminary), against $21.25 a year earlier[8]. Whether your prices kept up with your costs shows in prime cost as a share of sales.